5 Office Branding Strategies to Adopt for Your Coworking Space

What is Office Branding?

Office branding is the act of developing visual and experiential elements within a workspace to reflect a company’s identity, values, and culture. This leads to an obvious question: why does office branding matter? 

Branding is important for all businesses as it shapes how internal and external stakeholders perceive you. It can help you establish a consistent visual identity communicating the company’s values, culture, and mission. A company with good branding creates a lasting impression on clients, partners, and the masses, which benefits brand recognition and trust in your products or services.

Select the Perfect Coworking Space First

Choosing the right coworking space before investing in branding is crucial to ensure the best results and avoid wasting resources. When searching for your coworking space, you can benefit from asking the following questions;

• Does the coworking space environment align with my company's culture and values?
• Is the size of the coworking community substantial enough to justify my branding efforts?
• Will the competition within the coworking space pose challenges in establishing a strong office branding presence?
• Does the coworking space permit customisation?

Brand Your Office Space in 5 Easy Ways

Office branding is a comprehensive and intricate process that takes many years to accomplish. Here are some easy branding strategies to help you begin your journey;

Start with Visualizing Your Identity

Office branding may not be solely about aesthetics, but that doesn’t mean aesthetics isn’t essential. Research in an article by Custom Neon highlighted that 1 in 4 UK adults preferred buying from familiar brands or logos. This shows that a logo or signage is often perceived as adding value to your brand, which makes it extremely important.

Moreover, small aspects such as your colour palette can also make a big difference. Colour palettes should align with your brand's tone and identity. Extend this consistency to branded merchandise and decor elements that echo your business ethos and values. Keep in mind that visual representation is pivotal in reinforcing your brand's identity and fostering a cohesive environment that reflects your company's core principles.

Add an Element of Professionalism

Professionalism impacts your coworkers’ perception of your brand’s values. It projects a sense of reliability, credibility, and competence, crucial elements in cultivating a positive brand image. But how can we boost our professionalism within coworking workspaces?

Here are some tips that can help you establish a more professional outlook in a coworking space:

• Maintain a tidy and organised workplace.
• Adopt a professional dress code.
• Show presence in seminars, workshops, and networking events.
• Use proper channels for communication.
• Observe noise levels.
• Respect the privacy and boundaries of your coworkers.
• Be a role model by adhering to professional conduct and laws.

The Power of Social Media

So, you have rented that coworking space and have ensured your team is comfortable. You have also created a brand theme and infused it within the workspace. What’s next? Perhaps it is time to take it online!

Brands often go viral overnight! Some brands create an identity for themselves on social media, through the power of digital marketing. Creating a brand isn’t enough; it is important to market it well. This includes posting regular updates regarding team events or workplace gatherings and your coworking office on social media to showcase your team and brand in the office. 

You can also consider frequently posting for engagement and ensuring your social media aligns with your brand values. Audience interaction is directly related to how they perceive your brand; the more they perceive it, the more memorable it becomes for them.

Networking within the Space

Networking within coworking spaces is an effective office branding strategy to amplify your visibility and recognition. It can allow you to share your company's story, mission, and vision on a broader platform and enhance your brand’s visibility. Additionally, it serves as a great avenue to introduce your products or services to those who might not be familiar with them yet.

You can also consider hosting an event to broaden connections and foster relationships with potential clients or collaborators. Utilise this opportunity to gather insights that can further enhance your brand.

Learn Coworking Etiquette

Adhering to coworking etiquette is an effective way to brand your office space within the community. Some examples of coworking guidelines include respecting shared spaces, maintaining your noise levels, and being mindful of others' needs. Such small acts greatly impact the views of other businesses you are sharing your space with and boost your brand image in the long run.

Office branding is much easier to achieve when it aligns with your company values. This tip can help businesses view your brand in a positive light. It can also cultivate a respectful atmosphere in the workspace. Over time, your consistent adherence to coworking etiquette can enhance your brand's reputation and rapport with coworkers.

Wrapping Up

Office branding isn't always about aesthetics. It also depends on crafting a distinctive identity that resonates with the audience. Remember, a consistent brand presence is important to build trust and loyalty.

Ready to build a strong brand in a vibrant workspace? Let Office Hub help you find the perfect coworking space to start your branding journey. We provide various flexible, cost-effective coworking spaces in the UK suitable for businesses of any size. Each space comes fully equipped with everything necessary for daily operations and to support your branding goals.

Unlock your brand's potential with Office Hub today! Contact our team to get started!